Brand Intimacy Study Ranks Ford #1 Among Automakers In The U.S.

To say that Ford is close to the hearts of Americans is like the sun is rising today. The American automaker has made its mark in the country’s history ever since Henry Ford founded the company in 1903. And that translates into sales numbers – the Ford F-150 was the best-selling vehicle of 2019, and it has been so since time immemorial.

In fact, Ford, as a brand, invokes a high degree of privacy with its customers. Ford ranks number one in agency ranking, according to MBLM 2020 Brand Privacy Study.

2020 American Brands Privacy MBLM Rankings (1 to 4)
American brand MBLM 2020 privacy rankings (5 to 10)

MBLM uses emotional science to quantify brand intimacy, which is defined as “the connections we form with the brands we use and love”. It should be noted that this is the 10th year that MBLM is conducting the study.

This study also ranks Jeep and BMW as the second and third brands, respectively, to invoke the brand’s most privacy with their customers. They are then followed by Chevrolet, Toyota, Mercedes-Benz, Honda, Harley-Davidson, GMC and Audi, completing this year’s top 10.

MBLM also noted that Ford has wide appeal, attracting men, millennials, and consumers over 35. It has also attracted clients with incomes of less than $ 100,000. BMW appealed to those with incomes over $ 100,000. Chevrolet, on the other hand, ranks first among women.

Overall, the automotive industry ranked second in terms of brand privacy out of a total of 15 industries. Overall, Amazon ranks first, slightly ahead of Disney and Apple.

MBLM conducted the research in 2019 through quantitative online surveys of 3,000 consumers in the U.S. The agency also conducted the survey in the United Arab Emirates. and Mexico, where Honda and Nissan respectively ranked first among automotive brands.

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