Bow Down To This GM Designer’s Take On A Future Sierra Denali HD Truck
So, do you think the current look of the Chevrolet Silverado HD is something to see? Take its narrow lights, add the block lights of the current GMC Sierra, oversize the already oversized grille, give it Jay Leno’s chin, and suddenly you’ve got the perfect terror truck for Stephen King’s next novel. . This is the Sierra HD Denali of your dreams, and over there, of course we mean nightmares.
This drawing comes from GM Design’s official Instagram account, which is always a great place to catch some interesting ideas swirling around the heads of General Motors designers. We don’t know if this creation embodies extraordinary vision, but there’s no denying that this truck demands attention. Sadly, we don’t have a context for this drawing – we don’t know if it might preview a future Denali or suggest design directions. Besides, it could just be a mad scientist having a little fun with a larger-than-life caricature of current microphones. We’re cool with it.
One thing is certain. The current trend of massive grids in all The auto industry makes this Denali at least quite believable. Think back to December 2018 when the current generation Silverado HD debuted in a whirlwind of gasps with its bonkers oven grill rack staring the world in the face. It seemed completely crazy at the time, but almost two years later the world has gotten somewhat used to the look.
More importantly for GM, buyers have responded positively. After an initial decline in 2019, Silverado HD sales grew 4.2% in the first quarter of 2020. More impressive, however, is a decline of just 0.7% in the second quarter. It comes amid the coronavirus pandemic that has halted production and has seen most model sales drop to double digits. In GM’s last July sales report, the Silverado HD was actually high 1.7% in total compared to last year. And things are looking a lot better for the Sierra HD, which is currently up 21.5%.
In other words, this crazy Denali HD creation may seem out of this world right now. But in a few years, it just might be a perfect fit.