Crewe participates in the first virtual pride event in the North West of England in cooperation with the Chesire East Council. With this in mind, Bentley has released a special Continental GT Convertible that is wrapped in the rainbow theme, using the brand’s custom paint colors.
It is not the first time that a car manufacturer has joined a Pride event. Last month, BMW U.S.A. released a similar pride-themed 8-series convertible to celebrate Canada’s Pride Month.
For Bentley, the rainbow-wrapped Conti GT symbolizes three key themes: pride in the diversity of Bentley’s headquarters in Crewe and around the world, hope and gratitude as the business begins emerging from the COVID-19 crisis, and continued support for the local community.
Bentley board member Astrid Fontaine for people, digitalization and IT said: “We took the opportunity to create our first rainbow car because rainbows are recognized as an icon for the LGBTQ + community and pride events that celebrate individuality and take place around the world in June and July. “
The colors used on the Continental GT rainbow-themed convertible were the exact colors found on the Bentley Bacalar rainbow that we saw in May. In fact, Eleanor (5 years old) was the creator of this concept and won the company’s internal competition during the lockout. The design may not have been done in the limited Bacalar but at least it is done in the Continental GT.
The rainbow convertible will be presented at the Virtual Pride 2020 event in Cheshire East which will take place on July 25, 2020, Saturday. The vehicle will be featured in a video during the event, as well as interviews with Bentley employees who support the pride festivities.