Decisive moment for British luxury brand as first production SUV exits chain at new UK manufacturing plant
DBX is the first Aston Martin to be “Made in Wales”
Global deliveries of the Aston Martin DBX will begin later this month
July 9, 2020, St Athan, Wales: Just over four years since Aston Martin announced its investment in a brand new manufacturing plant in St Athan, Wales, the first Aston Martin “Made in Wales” has been removed from the production line.
The culmination of an extensive development program that began with virtual development dating back to 2015 and physical testing in Wales in 2018, DBX marks a new era in the pursuit of Aston Martin to deliver performance, style and exceptional ease of use in a segment hitherto unexplored by the world. famous manufacturer. Bringing both the versatility and the indulgence expected from a luxury SUV with dynamic sports car performance, DBX sets a bold new standard in this sector.
With its all-wheel drive system, DBX is a car that will allow the company to increase its presence in markets where the weather or the terrain may be less conducive to rear-wheel drive sports cars. The clear focus on a spacious and luxurious cabin – whether seated front or rear – will also allow Aston Martin to better reach customers who prefer to drive rather than drive.
Keith Stanton, Acting Chief Operating Officer of Aston Martin, said, “It is a real privilege to be here today to witness the completion of the first production of Aston Martin DBX. I am extremely proud of the Aston Martin team that worked so hard to transform this former Defense Ministry site into a world class car manufacturing plant, to produce cars now, it shows resilience and of the courage of all Aston Martins. It is an honor to see the first DBX out of the line and my only regret is that not everyone who works for this incredible brand can be there to witness it. “
The DBX is a real Aston Martin; it captures the very spirit of the brand as a beautiful, hand-built but technologically advanced car. With around 80% of the production expected to be exported and sold abroad, it is an important model for Aston Martin and a clear illustration of the strength of British manufacturing capabilities.
Marek Reichman, executive vice president and chief creative officer of Aston Martin, who was in St Athan to witness the completion of the first SUV designed by his team, said, “We are incredibly proud of our first SUV, which is just as much an Aston Martin as any of our sports cars. From my design team to the engineers, the vehicle dynamics team and all the experts who handcraft this beautiful car, here in St Athan, the DBX has become the car that will take Aston Martin into a daring new era . “
Economy, Transport and North Wales Minister Ken Skates said: “This is a historic moment for Aston Martin and for Wales. It is also a huge victory for the positive attitude of the Welsh government.
“The DBX is an exceptional vehicle from one of the most luxurious car brands in the world, and it will be at the heart of this iconic company’s growth plan and its ambitions for the future.
“I couldn’t be more proud to see this fantastic Wales-made SUV out of the production line. That says a lot about the dedication and skill of the world-class workforce that we have here in Wales. “
The first DBX deliveries to customers begin later this month, as scheduled.