Aston Martin DBX And Vantage Get Giant Price Cuts In The US
While things don’t look particularly good at Aston Martin these days, the company’s first SUV, the DBX, is finally on production lines, bringing some positivism to the future. It’s a global model aimed primarily at customers in China and the United States, and it turns out that the British brand doesn’t want customers to pay different prices for its products depending on the region they’re based in. .
Tobias Moers, the new CEO of Aston Martin, said Roadshow he wants to “realign prices on certain models and derivative products on certain markets”. Basically, the company wants you to actually pay the same amount no matter where you live. And that’s why the DBX is getting cheaper in the US for the 2021 model year.
Aston Martin initially announced that the super-luxurious SUV would cost $ 192,986 here, but decided to drop that price from $ 13,000 to $ 179,986. It’s obviously still an expensive buy, but it’s a massive discount that can get you at least one new set of wheels for your new ride.
In addition, the Vantage family also benefits from a significant price reduction. According to Roadshow, the 2021 Vantage Coupe carries a price tag of $ 142,086 with $ 3,086 for destination included. In other words, it’s $ 7,000 cheaper than the 2020 model. The 2021 Vantage Roadster, meanwhile, drops from $ 164,086 to $ 150,086 with a destination included, which is $ 14,000 cheaper than before.
The DBX is currently only available with a V8 engine but a V12 version is expected to join the lineup soon, along with a hybrid V6. Additional customization options by the brand’s Q personalization division are also expected to become available.