Earlier this month, we reported that Ram was in favor of making electric trucks. if the market wants it. This is according to Mike Manley, CEO of FCA, who said the company could electrify Ram trucks if they face a greater decrease in their total market share.
This should always be the case, although the company’s priority is evident with the launch of the 2021 Ram TRX. With 702 horsepower and several other technological advantages to support that power, Ram predicts its success – at least initially.
“We’re not afraid to explore other powertrains, we’ll definitely keep our ear to the ground and stay on top of what customers are looking for,” said Carl Lally, Ram 1500 brand manager, in a press release to Muscle cars and trucks.
“And if at some point that changes into something different, we’ll be sure to do the same accordingly. But it is fundamental for us that it is not about continuing the trend (EV), but about finding what the customer really wants and delivering It is changing over time, but today it is a V8 supercharged 6.2 liter that turns them on the most, ”added Lally.
With the 702 units of Ram TRX Launch Edition sold out in three hours, we couldn’t agree more.
The truck wars in the United States are surely becoming more exciting, thanks to the birth of the TRX. Spy videos have already caught the Raptor quietly testing a V8 – not at all surprising since the TRX poses a serious threat to the Blue Oval’s dominance.
But in terms of electrification, we haven’t seen any development yet. Sure, Ford and Chevy join the fray, challenging segment-specific names like Tesla and Rivian, but it would be great to see Ram get on board. At this point, only time will tell.