2021 Toyota RAV4 Prime Sees Dealer Markups As Much As $10K
Those looking to buy the Toyota RAV4 Prime 2021 may need to raise more money. A new report from Cars Direct says some dealers are adding significant margins to the Toyota plug-in hybrid crossover in demand last year. The RAV4 Prime 2021 has a starting price of $ 39,220, which includes the destination fee of $ 1,120. The publication reports that dealers add up to $ 10,300 to the crossover MSRP.
Cars DirectThe information is anecdotal, although it paints a very interesting picture for the RAV4 Prime. Some on Reddit are asking for increases between $ 2,000 and $ 10,300 while the Rav4World forum has a thread where people see increases of $ 5,000 associated with a required deposit of $ 1,000. Some have seen waiting lists of up to 30 people, according to the online publication. Combine the high demand for the crossover with its limited production – only 5,000 units in the first year – and you have the perfect storm for higher prices.
Toyota deployed the RAV4 Prime at the Los Angeles Auto Show last year. It is the automaker’s second fastest model behind the Supra, sprinting to 60 miles per hour in 5.7 seconds. Toyota combines its 2.5-liter four-cylinder engine with two electric motors and an 18.1 kilowatt-hour lithium-ion battery that produces 302 horsepower (225 kilowatts). The crossover needs this power to move in the two-ton family vehicle.
Dealer increases and the limited availability of the second Toyota quickies model available today will make purchasing a vehicle particularly difficult. The already high starting price of the Prime does not help, and a well-equipped RAV4 Prime XSE can reach more than $ 47,000. It is not cheap, and it is before any increase. There is clearly a demand for the new crossover, but until Toyota meets that need with an adequate supply of vehicles, expect any price negotiations to favor certain dealers.