Automobili Lamborghini presents the Urus pearl capsule: unlocking new color adventures for the Lamborghini Urus
Sant’Agata Bolognese, June 17, 2020 – Automobili Lamborghini presents the Urus in the new design edition, Pearl Capsule: the start of new adventures in color and functionality for the Lamborghini Super SUV.
This first exclusive customization option for the Urus is created by the Lamborghini Centro Stile design department to present the inimitable style and exhilarating performance of the Lamborghini Super SUV. The assertive two-tone exterior incorporates the traditional four-layer pearl colors of Lamborghini from Giallo Inti, Arancio Borealis and Verde Mantis in combination with a shiny black roof, rear diffuser, spoiler lip and other details. The matte gray sports tailpipes are complemented by glossy 23-inch black rims with an accented body color. The interior trim is based on a unique two-color color scheme, with the Q-Citura hexagon-shaped padding seams with embroidered logo on the seat, as well as carbon fiber and black anodized aluminum details. Available exclusively on the Pearl capsule, the optional fully electric seat has a perforated ventilated Alcantara for exceptional comfort.
The Urus bead capsule is available on the Urus model of the year 2021, with an extensive range of colors and features after the first full year of production of Urus in 2019. With more than 8,300 Urus delivered worldwide since its launch, the most popular color options were the elegant shades of gray, followed closely by the Lamborghini yellow. In addition to improved standard and optional equipment, including the most complete ADAS equipment in its segment, Lamborghini Urus owners will now be able to unlock their personality even more: they can choose from an updated standard color palette and a range constantly expanding special colors, as well as other interior customizations offered by Lamborghini Ad Personam.
“The Lamborghini Urus has attracted an extremely diverse customer base since its launch, with exceptionally diverse lifestyles,” said Stefano Domenicali, President and CEO of Automobili Lamborghini. “Almost 80% of these customers, including around 10% women, are new to the Lamborghini brand, taking advantage of the versatility of their Urus, whether for business, family outings or of course, leisure or luxury , the emotional and sporty performance or the elegant nature of the Urus is so premonitory. The owners’ favorite colors have varied enormously, with a strong mix of more discreet choices as well as traditional sporty Lamborghini colors.
“The next step for the Urus, which appeals to a large base of clients looking to continue their adventures everywhere from the city to the sand dunes, from the countryside to the ski resorts, is to extend the functionality and personalization of our Super SUV: Lamborghini’s Ad Personam program and Lamborghini colors are an integral part of our brand. New options allow Urus owners to choose exteriors and interiors that reflect their personality, lifestyle and the adventures they have chosen in Urus. “
Lamborghini’s opening of its dedicated on-site paint shop in 2019, integrating benchmark artificial intelligence applications as well as combined know-how and technologies, increases the potential and volume for exclusive color choices. In addition to the new pearly colors in yellow, orange and green, reflecting customer demand for sporty and vibrant Lamborghini exteriors, a new metallic gray Grigio Keres, dedicated to Urus, has joined the elegant color palette with a range of various matt colors in black, gray, blue and white, available via Ad Personam.
The Urus 2021 model year offers the highest level of standard equipment in terms of technology, security and ADAS, including up to 12 different standard features, plus the head-up display. Notable improvements in the Urus MY21 product include the new exclusive key design and the updated optional parking assist package, including state-of-the-art intelligent parking assistance. This system allows the car to park by managing the steering, accelerator and brake for automatic parallel and perpendicular parking, at the touch of a button. Optional equipment includes a new Sensonum premium audio system, with a 730 W amplifier and 17 speakers, synonymous with the highest quality Lamborghini.
Price and delivery on the Urus market, model year 2021
The Usm Model Year 2021 is now available at suggested retail prices as follows:
Europe 186,134.00 EUR (suggested retail price, excluding taxes)
Italy 183,385.00 EUR (suggested retail price, excluding tax)
UK GBP 143,676.00 (suggested retail price, excluding tax)
USA 218.009.00 USD (suggested retail price, excluding VAT / GST)
China RMB 2,941,120.00 (suggested retail price, tax included)