2021 Hyundai Palisade Calligraphy Turns The Page On Brand’s Basic Roots

2021 Hyundai Palisade Adds Calligraphy Template and Streamlines Content Packaging

New premium Calligraphy trim adds many premium features, including 20-inch alloy wheels, an exclusive LED front / rear lighting signature, and micro-suede headlining
Simplified content repackaging simplifies buyers’ trim selections
Nearly half of Palisade buyers had never considered the Hyundai brand, indicating growing consideration for the brand of an attractive new vehicle

FOUNTAIN VALLEY, California, July 13, 2020 – Hyundai today released product details for its Palisade 2021 SUV, including a brand new high-end calligraphy design. The Palisade 2021, including the Calligraphy model, begins arriving at Hyundai dealerships in July.

Add to Palisade Limited topping:


HTRAC® AWD with AWD Lock
Downhill brake control
Snow mode


20-inch alloy wheels exclusive to calligraphy
HTRAC® badges
Front grille exclusive to calligraphy
High-end side door trim
High quality accent lighting signature
Raised Extra Large LED Central Stop Light (CHMSL)
Pond lamps


Quilted leather door panels
Microfiber suede headlining
Premium loading sill protection plate
Perforated leather steering wheel

2021 Palisade has also undergone extensive content repackaging to offer buyers of all trim levels additional comfort and convenience while streamlining version selections for buyers. Much of the old Drive Guidance package, including popular features such as a 10.25-inch navigation system, Highway Drive Assist, SiriusXM® Radio, Blue Link and Driver Talk (on-board intercom system) , has been added to the Premium package and above.

In addition, the ability to connect to multiple devices, HD® radio and wireless connectivity for smartphones (for Apple CarPlay® and Android Auto®) have been added to the SE model and above for vehicles without navigation. This generous refurbishment ensures that more Palisade customers can take advantage of these popular technologies in their ownership experience. In addition, LED headlights are now standard, while the sunroof and interior LED lights have been added to the SEL model and above. Palisade trailer pre-wired connectors, an important feature for Palisade tow buyers, have been upgraded from a 4-pin connector to an improved 7-pin connector design. Finally, a premium blend roof trim has been added to the Premium package.

In the first studies of Hyundai buyers, almost half of Palisade buyers had never considered Hyundai, a clear indication of the brand’s growing awareness of the market. In addition, over 60% of Palisade buyers represent conquest sales, for example when the vehicle exchanged comes from a competitive brand. Impressive, 77% of Palisade owners indicated a clear improvement in the perception of Hyundai compared to their owner experience. Finally, 98% of Palisade buyers confirmed that they would likely recommend a Hyundai purchase to friends and family in the future.

Hyundai Free Maintenance is the latest addition to the Hyundai Insurance program, which promises to create a better experience for buyers and owners of Hyundai vehicles. Hyundai insurance consists of owner insurance, which now includes free maintenance, and customer insurance, which together offer customers a variety of ways to simplify the purchasing process and improve possession and service experience. The details of these promises include:

Best American warranty: 10-year limited warranty on 100,000-powertrain, 5-year limited warranty on new vehicle and 60,000 miles and 7-year anti-puncture warranty
Free maintenance: 3 years / 36,000 miles of oil changes and normal tire rotations

At Hyundai Motor America, we believe that everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, improving things is at the heart of everything we do. The technologically rich Hyundai product line of cars, SUVs and alternative electric and fuel cell vehicles is supported by Hyundai Assurance – our promise to create a better customer experience. Hyundai vehicles are sold and serviced by more than 820 dealers across the country, and almost half of those sold in the United States are built at Hyundai Motor Manufacturing in Alabama. Hyundai Motor America, headquartered in Fountain Valley, California, is a subsidiary of Hyundai Motor Company of Korea.

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