The nickname Mach 1 returns to the Ford Mustang lineup for the 2021 model year, with sales set to begin in the spring of next year. The famous badge brought many visual touches to the Mustang GT, including round entries in the grille and several exterior graphics and decals, in addition to some mechanical improvements. To reflect all these adjustments and mark the connection of the pony car with the original from 1969, Ford had to design a special Mach 1 logo.
“From a brand perspective, this vintage Mach 1 logo looks so classic, there were a lot of things we didn’t want to lose,” said Dave Mahoney, design director at Ford. “The unique letters, the outline – it was important to keep these characteristics. What we did was make it more modern, which really suits the new car. “
This is absolutely true. If you take a look at the modernized logo, you can clearly see a noticeable return to the 1969 Mach 1 emblem – the tiny “h”. To better adapt to the more aggressive appearance of the 2021 model, the logo now features a bolder sans serif font. It’s simplified and we have to admit that the Ford design team understood it perfectly.
“When a nameplate like a Mach 1 returns, you have to showcase the legacy, but we didn’t want it to be a retro badge,” added Dean Carbis, chief designer of Ford. “We wanted it to be modern, while recalling the original. I think the team has succeeded. “
The modernized logo can be found in several places in the Mustang Mach 1. 2021, including the front fenders, the hood strip, the door sills, the digital instrument cluster and the center console touch screen during startup of the vehicle. There is also a badge on the dashboard showing the vehicle identification number next to the new Mach 1 logo.