Bringing back such an important nameplate is a difficult task because there are always fears that it will not live up to the prestige of its ancestors. The initial consensus is that Ford nailed the return of the Bronco almost a quarter of a century after the model disappeared by combining a retro-inspired design with the latest technology and serious off-road chops.
In order to reach a wider audience and to better show the exterior side of its SUVs, the Blue Oval has teamed up with three personalities to promote the 2-door, 4-door Bronco and sport. Award-winning climber, photographer and filmmaker Jimmy Chin got behind the wheel of Jeep Wrangler rival, while country singer and songwriter Kip Moore had fun in the desert with Wrangler Unlimited competitor.
Regarding Bronco Sport, Ford contacted climber Brooke Raboutou to promote the Escape-based SUV, which, although it doesn’t have the same all-terrain chops as the other two, it is still very able. The soft-roader takes again the DNA of the design of its big brothers while reminding us of the original Escape in a mixture of old and new.
There will be many ways to customize the Bronco models, the two and four door models receiving more than 200 accessories, not to mention six different trim levels with the first edition. While the Bronco 2-door gets a standard removable hardtop, its more practical sibling comes with a removable soft top or an optional hard top. The Bronco Sport will be offered exclusively with four doors and a fixed roof.
The road ahead was pretty exhausting with all the reports, spy photos and teasers, but it was worth the wait. Ford is already accepting reservations with a refundable deposit of $ 100, Bronco Sport being the first to arrive at dealerships this fall. The Bronco 2 doors and 4 doors will be released in spring 2021.