The new Ford Bronco is currently the city’s benchmark on the automotive scene. Perhaps the biggest news is that Ford is offering the Bronco at a starting price of less than $ 30,000, with the Bronco base available at the manufacturer’s suggested retail price of $ 28,500. Ideally, with destination fees of $ 1,495 added, the price is $ 29,995. But is it possible to go even cheaper?
This week we have seen order guide leaks on various Bronco forums, and we now have a price list disclosed on Bronco6g.com which claims to display dealer invoice prices. In theory, this is the coveted figure that dealers don’t want you to know, because it shows how much profit is made on a sale to MSRP. For buyers, it can be crucial to find inside information to negotiate a better offer.
The document on Bronco6g.com seems legitimate, and if it is accurate, there isn’t much room to move around on the lower finish models. In fact, the price charged for a two-door Bronco Base is $ 28,073, a difference of only $ 427 from the MSRP. The difference for the four-door base is only slightly larger at $ 498. From there, the gap gradually increases with more expensive trim levels, resulting in a difference of $ 2,222 for the four-door Bronco First Edition.
Here is a graph showing the price charged and the MSRP for all Bronco models.
|Bronco finish level||Two door bill (withheld)||MSRP with two doors||Four door bill (withheld)||MSRP with four doors|
|Based||$ 28,073||$ 28,500||$ 32,702||$ 33,200|
|Big bend||$ 32,551||$ 33,385||$ 34,983||$ 35,880|
|Black Diamond||$ 34,789||$ 36,050||$ 37,196||$ 38,545|
|Outer Banks||$ 37,591||$ 38,955||$ 40,000||$ 41,450|
|Badlands||$ 40,621||$ 42,095||$ 43,030||$ 44,590|
|Wildrak||$ 47,165||$ 48,875||$ 49,572||$ 51,370|
|First edition||$ 57,230||$ 59,305||$ 61,278||$ 63,500|
There are, however, two caveats to this information. The price charged here includes the dealer’s holdback, which is essentially an additional amount that the manufacturer pays to the dealership after the vehicle is sold. The amount of this payment is unknown, so in the end, the dealer’s actual cost for these trim levels should be less than what is seen here. Second, the prices charged by dealers may be more mysterious than the secret military aircraft in Area 51. The information on such a price sheet may not be final. final price the dealer pays, even without restraint.
In other words, yes, this graph shows the Bronco figures below the MSRP, but take it with a grain of salt. The cost of the dealer could still be lower, maybe a lot inferior. However, with profit margins of “market adjustments” practically guaranteed when the Bronco is put up for sale, the possession of this inside information can ultimately be a questionable point.