– Created in collaboration with the FCA Design Center, the unique example is a sample of the increased personalization portfolio of the best-selling pick-up in Brazil
– About half of the more than 50 accessories are new for the new Fiat Strada
– All the after-sales processes have been refined: the factory warranty is now 3 years and can reach 5 years with the additional Fiat warranty and the overhaul plan is the most competitive in the category
With the aim of maintaining the benchmark condition in the compact pickup category, the New Fiat Strada is the main launch of the Fiat Chrysler Automóveis (FCA) group in Latin America in 2020. And such an important vehicle with so many evolutions couldn’t be without a good after-sales program. Thus, Mopar – the FCA brand responsible for Fiat after-sales service – has prepared a series of innovations to improve the customer experience of the pick-up, in several aspects.
Over 50 original accessories
Attentive to customer behavior in a market segment where personalization plays an important role, Mopar joined forces with the Design Center of FCA Latin America to create a show car. “The main objective is to make this unique example a mobile showcase for the enormous growth in personalization possibilities obtained thanks to the work accomplished to considerably expand the portfolio of original accessories for the New Fiat Strada”, explains Luís Santamaria, director by Mopar for Latin America.
Based on a Strada Freedom Plus cab, the “moparized” van acquired its own personality even if it only received six accessories from the wide range developed by Mopar: detachable trailer hitch, bucket divider, extended santantio (a variation of the room offered to the public), special rubber mat, bicycle rack and side brackets. The special outline applied to the body is also highlighted, the front part being underlined by a bright blue which refers to the color of the world logo Mopar, and the back in which the black stands out. The mixture of colors represents the transition from a passenger vehicle to a cargo vehicle without losing Mopar’s sporting and personalization DNA.
In total, there are more than 50 original accessories to customize the new Fiat Strada, almost half of which are new to the model. Many of these accessories are already successful at Fiat Toro and are now available for the best-selling van in Brazil. Among the new features are side stirrups, santantio, a removable trailer hitch, a bucket divider, a bike stand, vertical and horizontal bucket bags, a ladder stand and even a spare tire stand internal, to make the most of the loading space of the Plus cab.
It is important to note that the original Mopar accessories are guaranteed for 1 year. Whether it is to make him more fit for work or simply to make him more attractive, it has never been easier to build a Strada according to the needs of the consumer.
Up to 5 years warranty
The new Fiat Strada now has a 3-year factory warranty with no mileage limit for vehicles for personal use. In the case of a vehicle for professional use, the contractual guarantee is 3 years or 100,000 km (whichever comes first).
In addition, Mopar has paid a lot of attention to those who want even more tranquility. For only R $ 1.80 per day, it is possible to buy one of the Fiat additional warranty plans. These are 12 or 24 month plans with extensive coverage, with over 10,000 items, and Engine and Exchange, focused on essential car items. This innovation is also valid for client companies, an exclusivity in the category.
Reviews on the cheapest categories
The overhaul plan for the new Fiat Strada has become even more competitive among compact vans. In versions with 1.3 engine, for example, the value of the first three revisions is R $ 1,284 – 27% lower than that of the main competitor. When analyzing the trio of initial revisions of versions with 1.4 engine, the total cost is 1336 R $, 22% less than with the same rival in an equivalent version.
To top it off, Mopar offers a personalized overhaul, in which the customer can assemble the overhaul plan according to his needs, guaranteeing discounts and fixed prices when buying the car, in plans based on two revisions.